Sunday, January 23, 2011

Marketing management

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy.

Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context.

For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product To create an effective, cost-efficient Marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

Read More --- http://en.wikipedia.org/wiki/Marketing_management
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Marketing

Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Read More --- http://en.wikipedia.org/wiki/Marketing


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The Top 5 Qualities of Creative Packaging

These days, packaging often needs to be really creative in order to stand out on the shelves, due to the sheer volume of products available in the market today, regardless of the niche. Companies are needing to be far more innovative than ever before. Gift giving is also becoming an art, and if a product is already in some kind of wonderful packaging, then the average consumer will be more likely to choose it when presented with a selection of similar products.

Some of the qualities that are becoming essential in terms of creative packaging are as follows:

Design and Visual Appeal - It is very important for packaging to be visually appealing to the consumer. Visual appeal can be enhanced through a clever and innovative design on the exterior. Colour choice will also be an important factor that you will need to decide upon in order to create amazing visual appeal. It is crucial to make a lasting impression on the consumer, and as we all know, first impressions also count. The same applies to packaging! Make yours the first thing a consumer sees, takes notice of, and talks about with others.

Functionality and Versatility - If packaging is able to be reused for other purposes around the home, or even to package up a gift for someone else, then this is also very beneficial. It is also much better for the environment. People will definitely look for products that have functional, yet distinctive, characteristics.

Product enhancement - The packaging that you decide to use should really reflect your company and the quality of the product contained within. It represents what you and your company stand for, and you will want the product to be viewed in a positive light.

Advertising - Your packaging is another way of advertising your product and company. Simple, yet effective designs will leave an imprint on the consumer and will become something of a trademark for your company. When people are familiar with a company it builds trust in them and their products, so make a statement with your packaging and reap the rewards.

Uniqueness - You need to ensure that your packaging stands out. The shelves are lined with thousands of products that can often blend in with one another. A distinctive and unique design or logo will be remembered for a long time.

There are times when people are out shopping and they really have no intention of buying anything, yet they walk out with something. This happens on a daily basis all over the world and one of the key factors to this is the packaging. There are times when people have bought items, myself included, simply because they couldn't resist the way it looks. This is exactly what creative packaging can also do for your products!

Example of Creative Packaging :

This is a creative packaging of lamp product! That packaging can be the head of lamp.
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10 Mental Blocks to Creative Thinking

Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do. People like to call this “thinking outside of the box,” which is the wrong way to look at it.

You create your own imaginary boxes simply by living life and accepting certain things as “real” when they are just as illusory as the beliefs of a paranoid delusional. The difference is, enough people agree that certain man-made concepts are “real,” so you’re viewed as “normal.” This is good for society overall, but it’s that sort of unquestioning consensus that inhibits your natural creative abilities.

So, rather than looking for ways to inspire creativity, you should just realize the truth. You’re already capable of creative thinking at all times, but you have to strip away the imaginary mental blocks (or boxes) that you’ve picked up along the way to wherever you are today.

This is a list of 10 common ways we suppress our natural creative abilities nearby when you get stuck. It helps you realize that the barriers to a good idea are truly all in your head.

1. Trying to Find the “Right” Answer

One of the worst aspects of formal education is the focus on the correct answer to a particular question or problem. While this approach helps us function in society, it hurts creative thinking because real-life issues are ambiguous. There’s often more than one “correct” answer, and the second one you come up with might be better than the first.

Many of the following mental blocks can be turned around to reveal ways to find more than one answer to any given problem. Try reframing the issue in several different ways in order to prompt different answers, and embrace answering inherently ambiguous questions in several different ways.

2. Logical Thinking

Not only is real life ambiguous, it’s often illogical to the point of madness. While critical thinking skills based on logic are one of our main strengths in evaluating the feasibility of a creative idea, it’s often the enemy of truly innovative thoughts in the first place.

One of the best ways to escape the constraints of your own logical mind is to think metaphorically. One of the reasons why metaphors work so well in communications is that we accept them as true without thinking about it. When you realize that “truth” is often symbolic, you’ll often find that you are actually free to come up with alternatives.

3. Following Rules

One way to view creative thinking is to look at it as a destructive force. You’re tearing away the often arbitrary rules that others have set for you, and asking either “why” or “why not” whenever confronted with the way “everyone” does things.

This is easier said than done, since people will often defend the rules they follow even in the face of evidence that the rule doesn’t work. People love to celebrate rebels like Richard Branson, but few seem brave enough to emulate him. Quit worshiping rule breakers and start breaking some rules.

4. Being Practical

Like logic, practicality is hugely important when it comes to execution, but often stifles innovative ideas before they can properly blossom. Don’t allow the editor into the same room with your inner artist.

Try not to evaluate the actual feasibility of an approach until you’ve allowed it to exist on its own for a bit. Spend time asking “what if” as often as possible, and simply allow your imagination to go where it wants. You might just find yourself discovering a crazy idea that’s so insanely practical that no one’s thought of it before.

5. Play is Not Work

Allowing your mind to be at play is perhaps the most effective way to stimulate creative thinking, and yet many people disassociate play from work. These days, the people who can come up with great ideas and solutions are the most economically rewarded, while worker bees are often employed for the benefit of the creative thinkers.

You’ve heard the expression “work hard and play hard.” All you have to realize is that they’re the same thing to a creative thinker.

6. That’s Not My Job

In an era of hyper-specialization, it’s those who happily explore completely unrelated areas of life and knowledge who best see that everything is related. This goes back to what ad man Carl Ally said about creative persons—they want to be know-it-all.

Sure, you’ve got to know the specialized stuff in your field, but if you view yourself as an explorer rather than a highly-specialized cog in the machine, you’ll run circles around the technical master in the success department.

7. Being a “Serious” Person

Most of what keeps us civilized boils down to conformity, consistency, shared values, and yes, thinking about things the same way everyone else does. There’s nothing wrong with that necessarily, but if you can mentally accept that it’s actually nothing more than groupthink that helps a society function, you can then give yourself permission to turn everything that’s accepted upside down and shake out the illusions.

Leaders from Egyptian pharaohs to Chinese emperors and European royalty have consulted with fools, or court jesters, when faced with tough problems. The persona of the fool allowed the truth to be told, without the usual ramifications that might come with speaking blasphemy or challenging ingrained social conventions. Give yourself permission to be a fool and see things for what they really are.

8. Avoiding Ambiguity

We rationally realize that most every situation is ambiguous to some degree. And although dividing complex situations into black and white boxes can lead to disaster, we still do it. It’s an innate characteristic of human psychology to desire certainty, but it’s the creative thinker who rejects the false comfort of clarity when it’s not really appropriate.

Ambiguity is your friend if you’re looking to innovate. The fact that most people are uncomfortable exploring uncertainty gives you an advantage, as long as you can embrace ambiguity rather than run from it.

9. Being Wrong is Bad

We hate being wrong, and yet mistakes often teach us the most. Thomas Edison was wrong 1,800 times before getting the light bulb right. Edison’s greatest strength was that he was not afraid to be wrong.

The best thing we do is learn from our mistakes, but we have to free ourselves to make mistakes in the first place. Just try out your ideas and see what happens, take what you learn, and try something else. Ask yourself, what’s the worst that can happen if I’m wrong? You’ll often find the benefits of being wrong greatly outweigh the ramifications.

10. I’m Not Creative

Denying your own creativity is like denying you’re a human being. We’re all limitlessly creative, but only to the extent that we realize that we create our own limits with the way we think. If you tell yourself you’re not creative, it becomes true. Stop that.

In that sense, awakening your own creativity is similar to the path reported by those who seek spiritual enlightenment. You’re already enlightened, just like you’re already creative, but you have to strip away all of your delusions before you can see it. Acknowledge that you’re inherently creative, and then start tearing down the other barriers you’ve allowed to be created in your mind.
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Creative Thinking

Creative thinking involves creating something new or original. It involves the skills of flexibility, originality, fluency, elaboration, brainstorming, modification, imagery, associative thinking, attribute listing, metaphorical thinking, forced relationships. The aim of creative thinking is to stimulate curiosity and promote divergence.
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Critical Thinking

Critical thinking involves logical thinking and reasoning including skills such as comparison, classification, sequencing, cause/effect, patterning, webbing, analogies, deductive and inductive reasoning, forecasting, planning, hypothesizing, and critiquing.
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